Because of the impact road salt has on vegetation, aquatic ecosystems, and water supplies, consumers push governments to find alternative methods of ice management and traction control that do not pollute the environment. Salt bounces after it is spread and can easily land in nearby streams.

Scientists have found that chronic salt concentrations damage algae and food sources for local fish. Researchers suggest that a reduction in salt use is one of the only effective runoff management strategies. Although alternative ice melt products do not always eliminate the need for road salt, they can significantly reduce the amount required to maintain roads in the winter.

When zeolite is used as an additive and blended with other ice melt products (i.e. calcium chloride and sodium chloride) it can effective break down ice surfaces. Then, zeolite absorbs excess water, creating a high traction surface. In addition, zeolite absorbs many of the damaging chemicals contained in ice melt products and prevent them from contaminating nearby soil and water sources (KMI Zeolite Inc., 2013).